Ipatimup Diagnostics stands as a prominent laboratory unit, excelling in the delivery of top-notch services in various areas of pathology. Its core mission is to provide their patients with an accurate and timely diagnosis, contributing to the improvement of public health.
To elevate the unit's visibility and amplify its presence in the market, I collaborated closely with the Ipatimup’s Cancer Prevention Unit. Together, we developed a comprehensive creative plan strategically designed to engage a broader audience, including healthcare professionals and patients.
In this collaboration, I undertook multiple roles to ensure a comprehensive approach in our creative initiatives.
Creative plan actions
Institutional Film
The film is a key part of the unit's promotional efforts, conveying its mission, values, vision and notable achievements. Here I undertook the roles of director, camera, editor and post-producer. The end result was later re-edited as a Promotional Film.
Explainer Animations
I was responsible for the Animation & Character Design of video explainers that were designed to highlight specific services offered by Ipatimup Diagnostics. Additionally, they provided relevant information to support technicians in executing laboratory processes, ensuring accuracy and efficiency.
01. Forensic Genetics
02. Prenatal Consultation
03. Medical Genetics
04. Second Opinion Service
05. Hereditary Cancer
06. Liquid Biopsy
Branding
To shape the identity of Ipatimup Diagnostics, I undertook the task of designing a cohesive brand. This effort was crucial in establishing a consistent language for both internal and external communication, enhancing brand recognition and trust among stakeholders.
App UI Design
To further enhance user experience and accessibility, I designed the User Interface (UI) for a mobile application. This app would allow patients to book appointments, access test results and take advantage of personalised follow-up services.
Credits
• Client: Ipatimup Diagnostics
• Production: Cancer Prevention Unit of Ipatimup
• Coordination: Nuno Marcos
• Director, Camera, Editing & Post-production: Paulo Gomes
• Animation & Character Design: Paulo Gomes
• Script: Luís Carvalho, Paulo Gomes & Nuno Marcos
• Sound Record & Mix: Nuno Marcos
• Voice Over: Andreia Serras & Melissa Chambers
• Branding: Paulo Gomes
• App UI Design: Paulo Gomes
• Production: Cancer Prevention Unit of Ipatimup
• Coordination: Nuno Marcos
• Director, Camera, Editing & Post-production: Paulo Gomes
• Animation & Character Design: Paulo Gomes
• Script: Luís Carvalho, Paulo Gomes & Nuno Marcos
• Sound Record & Mix: Nuno Marcos
• Voice Over: Andreia Serras & Melissa Chambers
• Branding: Paulo Gomes
• App UI Design: Paulo Gomes