CoinPayments operates as a cryptocurrency payments platform in a B2C/D2C landscape across more than 35 countries. As a FinTech company, effective communication is at the core of its values.
To secure a competitive edge in the market, CoinPayments sought creative solutions for the launch of its new TikTok channel and a refresh of its other social media platforms. Working closely with the CoinPayments marketing team, I translated the brand's essence into motion assets, ensuring a consistent presence across all channels and effective communication with their target audience.
This collaboration resulted in the designing of videos tailored for various channels and events, including social media, YouTube, outdoor billboards, and international conferences. Considering the diverse nature of these deliverables, the video embedded elements like kinetic typography, 3D graphics, and animation to convey the brand's message compellingly.
Credits
• Client: CoinPayments
• Motion Design: Paulo Gomes
• Motion Design: Paulo Gomes